Your brand is your greatest asset. It’s more than your logo and name. It’s your story. The truest expression of your purpose. In this interactive workshop, we’ll explore the 7 dimensions of a solid brand system that will help articulate your stories to the folks who matter in a way that resonates with them, engages them, and inspires them to action.
WHAT YOU'LL LEARN/DO
* the importance of aligning your brand with your purpose (vision + values)
* how to create a high-impact brand system that informs all your communications, PR, marketing and fundraising efforts, your materials, social media... everything
* draft your Brand Essence
* harness collective intelligence through group discussions and sharing
Founder, Antidote Collective / BEAHIVE / Re>Think Local
Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer, Scott has 20-plus years of experience and a broad perspective promoting ideas, products and services in various culture-shaping (and sometimes suffocating) worlds — advertising, media, interactive design, photography, technology, television, fashion. For the past decade, he's applied his corporate-honed skills to social impact. He has handled communications and developed or refined brand strategies for a range of clients and his own ventures.
Early Bird (through Nov 30) — $40
Full — $45
Pay at door — $50
Impact Hub NYC member — free for first 3 members